High fashion and high performance align in an ambitious Loewe x On 2024 capsule – the biggest and closest collaboration yet, signaled by the merging of two logos.

Building on the comfort and versatility of the co-designed Cloudtilt, the new Cloudtilt 2.0 features multi-layer mesh and textile uppers and fresh enhancements including extra cushioning, rubber toe-guards, and a sleekly branded heel loop.

With an emphasis on simplicity and optimisation, the collection includes statement outerwear for all weather conditions; insulated parkas, puffers, and ultra-light jackets crafted in innovative two-and-a-half layer ripstop fabric and triple-layered waterproof capes.

Performance tops, T-shirts and tanks are crafted from recycled technical jersey, while technical track pants and training shorts offer comfort in a range of distinct colourways and tie-dye effects.

The campaign, shot by Ryan McGinley, stars champion athletes including tennis player Ben Shelton, Winter Olympian Alexandra Burghardt, and runners Masato Yokata, Aaliyah Miller, Mario Garcia Romo, and Sintayehu Vissa as they navigate the wild Californian landscapes of Indian Canyon, Palm Springs, and Simi Valley.

Shop the collection here.