BOSS DESIGN COLLABORATION WITH DAVID BECKHAM

BOSS DESIGN COLLABORATION WITH DAVID BECKHAM

Hugo Boss signs strategic partnership with David Beckham in a multi-year design collaboration.

May 27, 2024

This BOSS multi-year design partnership with David Beckham is the first of its kind for BOSS Menswear and will deliver innovative and captivating designs that reflect the style and aesthetic values of David Beckham and the German brand, appealing to a wide global audience.

“Over the last few years, I’ve been wanting to invest more time in design and fashion, but wanted to ensure I collaborated with a brand and team that could deliver something truly global and impactful. I’ve really enjoyed the collaboration with BOSS so far and have been impressed by the team’s ambition, creativity, and desire for excellence. I look forward to sharing what we’ve been working on so far, including the Fall/Winter 2024 campaign as the first step in our long-term partnership,” said David Beckham.

Over the coming seasons, the strategic partnership includes capsule and seasonal collections designed and curated by David Beckham, with David harnessing his lifelong style credentials in all stages of the concepting and design process. The collections will embody his signature style as well as BOSS’s 24/7 premium lifestyle positioning and its commitment to excellence, highest quality, and superior design.

The focus of the collaboration will be on both formal and casual menswear with the first collection presented to consumers in Spring/Summer 2025, with David already appearing in the brand’s global campaign in Fall this year.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.