The new Sergio Rossi pop-up store in Cannes, is an immersion in the Sergio Rossi world with focus on the Spring 2024 collection, alongside their famous timeless styles, that represent the spirit of the brand and its dedication to femininity, with a sophisticated, bold and contemporary allure.

SR pop-up is an important step that represents not only a tribute to France and its women but also underlines the Brand’s growth outlook, with further new openings in Dubai, UAE and a new corner at La Samaritaine in Paris in the coming days.

“We are proud to celebrate our new boutique in the heart of Cannes, in a truly inspiring location. We are moving dynamically towards new openings and we see excellent opportunities in many regions,” comments Sergio Rossi’s CEO, Helen Wright. “The Sergio Rossi pop-up in this vibrant and cosmopolitan resort city allows us to express the essence and aesthetic of Sergio Rossi to a new audience of local and international clients.”

The pop-sup will be open for two years, from May 2024 to April 2026.