Fashion fans can indulge in a co-branded HUGO x RB capsule collection which encourages F1 enthusiasts to experience the thrill of the race while showing dedication to their favorite team. Strap in, feel the rush, and get set to launch into a world of fearless style as HUGO launches a collection with the VISA Cash App RB Formula 1 Team.

The collection was unveiled during the Miami Grand Prix 2024 weekend inside the HUGO GARAGE, a multi-layered creative space modeled on the mechanics’ workshops known and loved by F1 fans.

The concept tapped perfectly into HUGO’s connection to the world of racing as Official Apparel and Eyewear Partner of the Visa Cash App RB Formula 1 Team. This move marked a bold move by HUGO to showcase its disruptive spirit and redefine the boundaries of motorsport by offering an immersive experience grounded in culture – championing individuality and self-exploration both on and off the grid.

From the 2024 season, the limited-edition capsules showcase the modern mood of HUGO’s tailoring infused with the team’s unmistakable iconography.

The collection is available online at HugoBoss.com.