In an ethereal and boundless space, the Missoni Summer 2024 beachwear ad campaign narrates a reality of unlimited possibilities.

Reflection after reflection, the colors and patterns of the collection compose and decompose endless combinations, like a kaleidoscope where no figure is like the previous one. Micro and macro silhouettes alternate and combine in swimsuits and cover-ups that reflect a kaleidoscopic summer.

Multi-colored shades in warm tones contrast with purplish hues in cool tones. A modern and multifaceted reinterpretation of archival colors.