MIU MIU L’ETE 2024 AD CAMPAIGN

MIU MIU L’ETE 2024 AD CAMPAIGN

Miu Miu’s commitment to the expression of timeless beauty and redefinition of archetypal clothing continues for the Summer.

May 14, 2024

The Miu Miu L’Été 2024 collection celebrates the allure of bourgeois restraint and eternal elegance, all through a contemporary eye. A rebellious and disheveled sense of chic undermines the polished perfection of traditional summertime ensembles – linen slips, twinsets, Vichy checks, chambray denims, floral tea dresses, clean-cut cotton shirts and tailoring, technical nylons, jersey polo tops and tennis skirts. Traces of the imperfect – of the human and purposefully incorrect – are embraced alongside. The power of the unique and individual is allowed to shine.

Such strength and beauty of character runs through the accompanying campaign, shot in New York by artist Richard Kern, and a continuation of his body of work as a portraitist in the city where he lives and works. A multidisciplinary cast includes model Amelia Gray Hamlin, actor Jasmin Savoy Brown, creator Emma Chamberlain and singers Angel Haze and Lexie Liu. Each is captured against a domestic backdrop – a kitchen, a sitting room, a shower room – an intimate and lived in space that places both the subjects and their wardrobes firmly in the real world.

Alongside, Miu Miu L’Été 2024 ready-to-wear is a dedicated Miu Miu L’Été swim- and beachwear capsule of bikinis and one-pieces, printed scarf tops and petticoats, puffy microminis and lightweight shirting in sunshine shades.

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