TAG HEUER FORMULA 1 CAPSULE COLLECTION WITH KITH
This duo is embarking on a cutting-edge collaboration to reintroduce the TAG Heuer Formula 1 Series 1 originally released in 1986.
May 8, 2024
TAG Heuer is bringing the Formula 1 back with the singular lifestyle brand Kith in new, upgraded materials. The duo is embarking on a cutting-edge collaboration to reintroduce the TAG Heuer Formula 1 Series 1 originally released in 1986. The new collection of timepieces features the beloved TAG Heuer Formula 1 in 10 bold colourways inspired by standout models from TAG Heuer’s past. Alongside Kith, TAG Heuer is reintroducing an ‘80s icon built on strong design codes and standout colours.
There are 10 new watches in total, in stainless steel bracelet edition or rubber bracelet edition. Seven watches are exclusive to Kith and each pays tribute to a store in its global network. These watches play with vibrant color: sports-car red; black-and-yellow; green, yellow, and red nods to the rare iteration from the ‘80s made in partnership with Japanese F1 driver Ukyo Katayama; cream; and matte black. These iterations are limited to 250 pieces each. Kith’s exclusive models also feature two with steel bracelets in blue-bezel and one in green. The pair is limited to 350 pieces each.
TAG Heuer boasts two exclusives, limited to 825 pieces each, of its own: each a shot of colour in vibrant blue and green to the bezel and strap with black PVD case and a black dial. A highlight of the collection is the shared model between TAG Heuer and Kith, limited to 1350 pieces.
The timepieces remain faithful to the original, drawing elements from the color combinations to the small details that defined the Series 1. These features include the original form hour hand, a triangle with a dot inside at 12 o’clock, indices that alternate every quarter between shields and dots, and a contrasting minuterie that packs a lot of delightful character into the dial.
The most exceptional and desirable presentation of the collection will come in the form of a highly collectible box containing all 10 of the limited-edition watches. With the original TAG Heuer Formula 1, TAG Heuer helped countless collectors fall in love with watches. Now, they are invited to become infatuated with this distinctive, incredibly stylish model all over again.
