Joined by five of her friends in the Tommy Hilfiger Spring 2024 ad campaign, Kendall Jenner soaks up the spirit of Los Angeles’ endless blue skies, showcasing her warm and authentic self, captured through a red, white and blue lens.

“Tommy makes great classics, reimagined for today,” says Kendall Jenner. “Each year he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey of modernizing the idea of Classic American Cool in this celebration of friendship.”

The campaign cast of Kendall’s friends includes musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and high-school friend Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics.

The Spring 2024 collection is about perfecting American icons offering effortless essentials in red, white and blue. Focusing on the brand’s preppy heritage, the collection seamlessly merges ease, optimism and tailored elegance. Sporty in spirit, the iconic polo is reworked from polo shirt to polo dress as a reminder of its versatility and function. Chinos, Oxford shirts and the classic trench coat are reinvented with refreshed silhouettes and elevated fabrications.