In times of invented narratives and advertised lifestyles, the Prada Spring 2024 RTW collection signals a reassertion of timeless priorities.

The Prada womenswear collection proposes an absolute freedom of the body, expressed through lightweight dresses made of fluid fabrics that challenge the language of classic tailoring. Formal silhouettes, borrowed from menswear, are reimagined in architectural forms. Clean lines and refined elements express Prada’s dual aesthetic that moves between simplicity and detail, functionality and elegance. The Buckle bag is introduced in soft Nappa leather, with an interchangeable belt that gives the style a unique and contemporary touch. The lettering logo, embossed in 22 karat gold leaf, decorates the modern, versatile design.

For the menswear collection, shirting is the focal point, its structure and details  transform an entire selection of menswear – suits, raincoats, active sportswear, and utilitarian jackets. Beginning with simplicity, the collection proposes a notion of expansion, amplification of an idea – a paradox between silhouette and materiality. Reconsidered, re-imagined, the ultimate aim is a constant awareness of the body within, and its liberation.

Shop the interactive lookbook as you hover over the items of interest and review the details to purchase online.