The Chanel Iconic handbag campaign pays tribute to a Man and a Woman, a film by Claude Lelouch in which the French director captures the intensity and the poetry of a burgeoning love story with Penélope Cruz and Brad Pitt.

Their characters shudder, traversed by emotion, skin tingling with goosebumps. Penélope Cruz’s hand tightens on her bag, discreetly, as if to hide concern. Her fingers caress the quilted leather, we hear the sound of the clasp turning, and notice the chain over the shoulder… Instantly identifiable with its perfect silhouette, modern and rectangular, the iconic Chanel bag and its impeccable allure that makes it so unique and desirable.

Placed on the table in a hotel restaurant, between the man and the woman, the legendary bag symbolises everything that, at some point in our lives, gives us the courage to assert our deepest desires. A unique and special moment. The bag conveys our audacity, the audacity to finally become the heroine of our own lives.

On screen, this handbag radiates a fragrance, a trilogy of emotions: fantasy, audacity, freedom. It’s as if there were no longer any boundaries between life and fiction.