Alaïa unveils a new intimate space in London where the latest creations of the House blend with a unique selection of artworks and design pieces.

The new ground floor recreates the curves and the lines inspired by the repertoire of the House with central stair that divides and illuminates the space. At the entrance, a giant wood counter reveals the latest accessories and the new essentials of the House. A glass showcase cabinet designed by Axel Einar Hjorth unveils an exceptional couture piece, the quintessence of the Alaïa savoir-faire that immediately catches the eye.

On the first floor, a sofa and four armchairs by René Drouot offer an intimate and cosy space. Like a privileged enclave to give rise to the encounter between bodies and clothes. Against the wall, plexiglass boxes reveal, under a neat light, the new emblematic Alaïa shoes.

On the second floor, a kitchen, inspired by the pure lines and materials of industrial design will open its doors at the end of March. A place devoted to exchanges, encounters and discoveries that recreates Alaïa’s warm conviviality and singular family atmosphere that have shaped the House’s history.