GUCCI HORSEBIT 1953 LOAFER CAMPAIGN FILM STARRING KINGSLEY BEN-ADIR

GUCCI HORSEBIT 1953 LOAFER CAMPAIGN FILM STARRING KINGSLEY BEN-ADIR

Actor Kingsley Ben-Adir stars in a new campaign showcasing the iconic Horsebit 1953 loafer.

March 25, 2024

A new chapter for the Gucci Horsebit 1953 loafer begins in the latest campaign by Creative Director Sabato De Sarno starring Kingsley Ben-Adir.

Breathing new life into the 1953 is the rising British star who embodies the sporty style’s spirit of casual, sensual elegance. The campaign shot by Heji Shin sees Ben-Adir in a series of louche portraits sprawled on sofas and chairs.

The actor’s enigmatic magnetism heightens the everyday style as a seductive status symbol, striking the perfect balance between the Italian brand’s esteemed heritage and De Sarno’s irreverent design ethos.

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