Virgine Virad recreates the Deauville boardwalk for the Chanel Fall 2024 RTW collection, where the 1920s and 70s cross paths and intertwine. Androgynous and cinematic, the collection draws its femininity from Gabrielle Chanel’s own wardrobe and its masculinity from the subtle elegance of winter sojourns by the sea.

Chunky sailor sweaters and knits featuring the landscapes of Deauville alternate with silk blouses with middy collars, herringbone prints, low-cut tops with flounces, jumpsuits and negligees whose delicacy evokes gentle waves breaking and a soft wind blowing.

The palette takes its vibrant or pastel shades of pink, mauve, orange and pale blue from the ever-changing colours of the Deauville sky, along with brown and gold lamé. 35mm film and cinema tickets: prints refer to the town’s connection with the 7th art, its American Film Festival and Claude Lelouch’s A Man and a Woman, to which Inez and Vinoodh’s film opening the show pays tribute.

The iconic bags are omnipresent, as are the pastel-hued wide-brimmed hats, colourful silk scarves, heeled knee-high boots and thigh-high boots in sheepskin, a direct nod to Anouk Aimée’s coat in A Man and a Woman.

In a décor reminiscent of the mythical Deauville boardwalk at the Grand Palais Éphémère in Paris, House ambassadors Penélope Cruz and JENNIE, share their impressions of the CHANEL Fall-Winter 2024/25 Ready-to-Wear collection, its nonchalant elegance and romanticism, its references to cinema and the links between the coastal town and the history of the House.