Reezy, Jasmine Jobson, Teezo Touchdown, Rikimaru, Cara Taylor, and Vinnie Hacker star in the new HUGO Spring 2024 campaign, bringing together the HUGO main line and HUGO BLUE.

The HUGO main-line collection is defined by modern takes on suiting, delivered in soft pastel hues and a mix of sharply tailored and more fluid, oversized silhouettes. Metallic pieces, logo-print separates, cropped tops and statement accessories round off the selection in typically trailblazing style.

Over at HUGO BLUE, denim is at the heart of the offering, showcased in different ways – in the form of jeans, skirts, jackets, trench coats, shirts, shorts, and more. Slouchy, printed jersey staples and bold logo details amplify the effortless vibe of the new brand line. Its color palette is fittingly themed in various shades of blue, along with black and white.

The Summer 2024 collections from the HUGO main line and HUGO BLUE will be available to shop in-store and online at Hugo.com.