Entrusted to South African photographer Koto Bolofo, renowned for the refined power of his images and his surprising compositions, the Baccarat 2026 campaign embodies the very essence of the Maison: extravagance, emotion, generosity, and collective spirit.

“The emotional connection between the performers and the objects is at the heart of the project. It is what conveys the Baccarat spirit,” said Koto Bolofo.

Koto Bolofo imposes an exacting and timeless visual language. His perspective, both close to the subjects and attentive to line, favors authentic beauty. Through his lens emerges a universe where reality and sensitivity merge. Driven by movement, the staging gives a central place to dance, echoing the precise, choreographed ballet of the glassmakers within the Baccarat Manufacture.