The artfully restored Gucci boutique is a tribute to the vibrancy of New York City and the values of Italian beauty and craftsmanship. The renovated concept preserves the original framework of the building that blend seamlessly with the new stainless steel, glass, and cement finishes throughout the space and place. Clean lines and understated tones complement the historic details of the building, synonymous with SoHo.

Encompassing over 10,000 square feet across a unique open space, the boutique features women’s and men’s ready-to-wear and shoes, jewelry, accessories, and the signature Gucci Valigeria lines. In occasion of the opening, the space introduces the Women’s Spring Summer 24 collection now debuting in stores worldwide, including limited-edition items as an acid green variation of the Jackie Notte bag.

To showcase its enduring commitment to the arts, the new Gucci Wooster proudly features a collection of modern and contemporary artworks curated by long-time art partner Truls Blaasmo. The selected pieces, by American and international artists such as Alighiero Boetti, Larry Bell, Lucio Fontana, Autumn Knight and Sasha Stiles, encompass sculptures and video art. Inspired by SoHo’s rich artistic heritage and its role as a creative hub for various forms of expression, the artworks encapsulate the limitless essence of repetitive movement, seeking to materialize the abstract within a tangible framework.