For the Boss Spring 2024 campaign enlists internationally renowned celebrities to illustrate this moving story including supermodel Gisele Bündchen and Adwoa Aboah, joined by returning Boss ambassadors South Korean actor Lee Minho and tennis player Matteo Berrettini. British singer and actress Suki Waterhouse returns as brand ambassador for Boss Watches, Jewelry and Eyewear.

The collection builds on design themes previously seen at the brand’s Miami fashion show, where a sophisticated, muted color palette and contemporary takes on classic pieces took center stage. A full wardrobe that can be relied on 24 hours a day, seven days a week, offering the perfect look for any occasion.

All across the campaign’s looks, soft shades, light textures, and plays on contrast – fluidity and structure; opacity and sheerness – provide a fresh perspective that feels perfectly suited to the bright, warmer months to come. Suiting, the BOSS signature, is revisited in a multitude of strong, modern silhouettes.

The menswear offering comprises lightweight outerwear in soft shades – including a timeless trench coat styled with smart shirts and suiting, oversized cream blazers and coordinating tailored pants, clean-cut beige waistcoats, light-camel-toned crew-neck sweaters, paired with sleek, leather sneakers and lace-ups.

The womenswear assortment features airy, sheer layers contrasted with more structured, tailored pieces, as in a camel two-piece short suit combined with a longline shirt and airy beige V-neck knit. A neutral, oversized blazer with matching pants and an all-black look with a sleeveless blazer and fluid trousers stand out within the collection. A beige scarf-neck dress, an oversized short-sleeved, cream trench coat and leather pumps complete the selection.

The new Spring 2024 collection will be available from January 31th at Boss stores worldwide and at Boss.com.