Prada’s ground-breaking Re-Nylon collection forms the touchstone of its 2024 ad campaign, featuring celebrated actors and activists Emma Watson and Benedict Cumberbatch.

Prada Re-Nylon is an evolution of this iconic fabric to ECONYL, a regenerated nylon yarn that can be ceaselessly recycled to produce material of the same high quality. Prada Re-Nylon is regenerated nylon created through the recycling and purification of plastic collected from the ocean – like fishing nets – and from the landfills, as well as textile fiber waste from all over the world. Through a complex process of depolymerization and re-polymerisation, Prada Re-Nylon yarn is produced through a circular approach.

This journey, in turn, inspires the 2024 Prada Re-Nylon Collection campaign which presents an offering of timeless and eternal pieces, worn by Watson and Cumberbatch. This new collection is literally framed by the environment it is actively preserving: the ocean.

As of July 2023, 1% of the proceeds from the Prada Re-Nylon Collection supports SEA BEYOND, the educational program launched in 2019 by Prada Group and UNESCO’s Intergovernmental Oceanographic Commission (IOC).