The Balenciaga Closet campaign features newly announced brand ambassador Kim Kardashian poses in her own closet spotlighting the return of the iconic Balenciaga Le City Bag, first launched in 2000.

Actresses Roh Yoon Seo and Nicola Peltz, model Paloma Elsesser, costume designer and stylist Patricia Field, and style influencer Devon Lee Carlson occupy multiple museum-like closets—spaces designed to exhibit an archive of the owner’s coveted personal objects.

2024’s Le City is made of Arena leather and sees various elements from archival designs constructed as a new classic, with vintage details including original-sized studs, laced zipper pulls, and lacquered leather handles and straps.

The campaign also includes Balenciaga signature bags, Le Cagole and the Hourglass.