Jimmy Choo travels to Ibiza for the Spring 2024 ad campaign where Statement Glamour is the season’s raison d’être, focusing on a powerful line up of assertive shoes and accessories that command attention, delivering glamour from day to night.

The Jimmy Choo Drop Heel evolves with sleek micro heel slingbacks and strappy sandals. Vivienne embodies the confident and empowered mood of the Jimmy Choo woman with her magnetic presence and effortless style.

The signature Jimmy Choo Avenue motif – a dynamic journey interpreted as the house’s distinctive matelassé across accessories and footwear, evolves into a modern graphic, executed in contrasting colours. In powerful monochrome, these angular patchworks animate the surface of the Blake knee-high boot – featuring a sharply pointed toe and slender wedge heel – the avenue quad and the Aveue Soft Shoulder, which relaxes the style, in a single, buttery tonality. This new, modern take on the classic notion of two-tone, is also highlighted on the vibrant Azie block heel sandal, juxtaposing sky and navy blue. The Drop Heel, first introduced for Winter 2023, continues its evolution – commanding attention, the heel becomes the focal point on the sleek, minimal Amos sandal and the Amel 50mm slingback.