The Sergio Rossi Spring 2024 ad campaign plays on sensuality and strong femininity and a dialogue between traditions and modern twist that redefines the multiple souls of the Sergio Rossi woman.

Shot by Claire Rothstein, the new campaign focuses mostly on the return of the Mermaid and its new functionalities into the Spring collection: the epitome of day-to-night summer glamour.

An icon from the past inspired by the myth and transported into contemporary times, the Mermaid is reinterpreted today with a more linear day-to-night functionality – in line with the mission of the Brand.

Dramatic cliffs, Dolce Vita, sparkling sea and natural elements mixed with urban lifestyle perfectly narrate this new Sergio Rossi collection and its woman. She is empowered, she is feminine, she is in control, she’s a dynamic and self-assured free spirit.