Fuelled by the desire to improve everyday technology, James Dyson unveils the Dyson Airstrait straightener – wet to dry straightening with air, no hot plates and no heat damage. Styling with powerful airflow from wet, results in less need for high heat, creating less frizz and flyaways and protects natural shine, whilst maintaining volume and movement.

“Having a strong understanding of how to manipulate and realize the potential of powerful airflow is fundamental to the performance of the Dyson Airstrait straightener. This expertise, which we’ve gained over the last 25 years, is what has enabled us to deliver our first wet to dry straightener, with no hot plates, and no heat damage. Delivering the ease-of-use that people love about straighteners but with high-velocity air blades, saves time, maintains hair strength and achieves an everyday natural straight style,” said James Dyson, Founder and Chief Engineer.

Along the arms of the machine are two 1.5mm apertures. Airflow is accelerated through these apertures, creating two high-velocity downward blades of air. Projected at a 45° angle, they converge to form one focused jet of air, creating the downward force to straighten hair as it dries, with control.

Like the rest of the Dyson hair care range, the Dyson Airstrait straightener features an intelligent heat control. The Dyson Airstrait straightener has ‘Wet’ and ‘Dry’ styling modes, and a ‘Cool’ mode to set the style. The ‘Wet’ and ‘Dry’ modes are pre-set with the specific heat and airflow combination for the best results. For airflow control, there are two speed settings, low flow and high flow, as well as a cold shot and root drying mode.

Shop the Aistrait straightener here.