Marking the rebirth of the Christian Dior Rouge Dior, four House Ambassadors share powerful and inspirational moments of femininity and empowerment. Yara Shahidi, Dilraba Dilmurat, Rachel Zegler, and Anya Taylor-Joy embody a contemporary Dior dream, while the new lipstick signature click acts as a leitmotif.

After several years of research, Rouge Dior is entering a new era. Steeped in Dior floral science, the successful formula has been re-written and perfected while improving its sensorial feel and performance.

“Thanks to Dior’s expertise in floral science, combined with more than a few hundred try outs, we are able to offer a formula that’s caring, long lasting, comfortable and last but not least, a formula that can carry a huge and diverse range of shades in different finishes,“ said Peter Philips, Creative Director of Christian Dior Makeup.

The iconic satin and velvet finishes of Rouge Dior provide ultra-pigmented long lasting colour resulting in perfect coverage that is even and stands the test of time. Rich and vivid pigments give rise to the intense shades of these formulas that embellish the lips. The bullets are decorated in minute detail, with motifs inspired by Dior fabrics, which thus reveal the finish of each shade.

70, is the number of shades developed by Peter Philips for this highly colorful lipstick with perfect coverage and wear. An absolute colour artist, he created a complete range of modern and audacious hues in velvet and satin finishes. New colours were also developed: brownish-reds, bricks, pinkish nudes, and brownish corals. This shade range enabled him to create and invent infinite possible looks from the most sophisticated to the most audacious, to express the full beauty and personality of all women.

The new Rouge Dior is avaiable at Dior Beauty counters and online at Dior.com.