Jeremy Allen White poses in his Calvins for the Calvin Klein underwear Spring 2024 collection in a series of photos. Born in Brooklyn, White was lensed by Mert Alas in a series of stills and video that showcase his connection to the city.

Jonathan Bottomley, chief marketing officer of Calvin Klein, said, “We are thrilled to kick off the new year — and spring 2024 — with a campaign focused on our iconic men’s underwear. Featuring our hero products, the campaign is led by Jeremy Allen White, whose charisma and authentic connection to the brand bring a unique energy to one of our core categories.”

The campaign features the brand’s classic designs with reworked logo treatments on the Intense Power, Micro Stretch and Micro Mesh styles.