Pamela Anderson goes au naturel in Proenza Schouler‘s Spring 2024 ad campaign, taking on a casual attitude.

She debuts strong-shouldered blazers that balance masculine and feminine styling. A netted maxi dress resides beneath, while bold pops of color are portrayed through fuzzy tops and plastic handbags. Bleached denim garments receive slight stained finishes paired with collarless blazers, slim-fit cardigans, and flourishing outerwear with interlocked hardware.

The new collection highlights the intrinsic qualities that define the Proenza Schouler woman: adult, urban, intelligent, without ever sacrificing the youthful qualities of experimentation and play.