Francis Kurkdjian creates the Christian Dior New Look fragrance from the Collection Privée, creating specific accords conveying freedom, relaxed style and rigour, initiated by Monsieur Dior.

“To be true to Christian Dior, who wanted his perfumes to provide an olfactory reflection of his couture, I wanted to continue that perfect synergy between fashion and fragrance, in a completely audacious style. I therefore aimed to create a perfume that echoes the spirit, the nuances and the essence of today’s New Look. This incredibly modern Dior fashion is imbued with avant-garde beauty and vitality, and combines beautiful fabrics with cuts that liberate the body while emphasizing its curves and sensuality,” said Francis Kurkdjian, Perfume Creation Director.

New Look possesses a silhouette that is defined by elegantly layered olfactory raw materials, where frankincense plays a dual role, conveying uniquely effusive freshness and mystical accents. Its heart is draped in an ethereal and soft sensuality that embraces the body and weightlessly supports the structure, in combination with a deep and warm amber accord.

With its powerful and masterful structure, New Look is a distinguished perfume whose olfactory impact arises from the contrast between a supple amber accord and a soaring aldehyde. Once unfurled, it falls like a fine woollen fabric over the languid amber. In this way, New Look celebrates a fluid and elegant line, in perfect synergy with the current Dior spirit.

The new fragrance is now available at Dior Beauty counters, in-store and online at Dior.com.