Nestled inside an elegant pre-war building, the second Zimmermann boutique is multi-story retail space happens to be located just a stone’s throw from the brand’s European headquarters and designed in collaboration with Studio McQualter.

“It’s such an exciting time in Paris and it’s great to be opening our new store on Rue du Faubourg Saint Honoré. For this project we wanted our clients to feel like they were in a completely unique environment, one that captures the heart of our brand but still has a strong connection to the local area at the same time,” said founder and creative director Nicky Zimmermann.

The new store occupies over 288 square metres, and means the brand now has some 60 boutiques worldwide. It has been designed to create a place of warmth and optimism; the brand stressed. Like its sister store on Rue Francois Premier, the exterior was made lighter and more approachable using metal windows, teamed with distinctive cream fabric awnings and twisted iron arm brackets.

The ground floor features plaster walls and Palladiana marble flooring ; freestanding wardrobes; reclaimed timber window displays and modernist furnishings like Daniel Elm wood armchairs, art deco side tables and a rare 1970’s circular wood and glass table from Nerone Y Patuzzi. A pre-cast concrete staircase leads to the second floor, where galvanised metallic and glass doors separate the collections, anchored with a vast red vintage lacquered Chinese coromandel screen, converted as a wardrobe.

All told, the store captures the unique blend of Australia optimism, Southern Hemisphere insouciance, artful naivety and haute bohemian panache that is Zimmermann.