Located on East Hyman Avenue, the Bottega Veneta boutique in Aspen embraces the town’s majestic mountain surroundings, with ceiling beams in Aspen wood veneer and a soft, natural color scheme in white, cream, grey, and beige. Freestanding display shelves and clothes rails take formal inspiration from the region’s trees, while soft seating areas recall the unique shapes of rocks and stones.

With an emphasis on warmth and comfort, the interior incorporates luxurious bouclé fabrics on both walls and seating, while a secluded area at the back of the store provides a cozy, conversational space.

In parallel to the store opening, Bottega Veneta is also launching a new partnership with Aspen Art Museum (AAM). This artist-founded institution is a globally engaged contemporary art museum, accredited by the American Alliance of Museums in 1979. As an exhibition-focused, non-collecting museum, AAM is committed to the support of contemporary artists, as well as meaningful exchange with a range of local communities.