CAMILLA AND MARC RESORT 2024 AD CAMPAIGN
The new campaign invites you to observe the beauty in life by embracing change and the journey of transformation.
November 29, 2023
Inspired by the transformative journey of exotic and rare moths that resemble the delicate beauty of a butterfly, the Camilla and Marc Resort 2024 collection encapsulates the essence of evolution and grace.
With a nod to sensuality, subtle vintage inspired lingerie details are imbued into the collection, revealing bra straps, hooks and elastics to honour the female form. Masculine shapes contrast to bring a state of natural tension, but are balanced with texture and soft forms for overall harmony. A new tailoring silhouette is introduced and re-imagined with relaxed shoulders, boxy forms and narrow coat lapels allowing a relaxed yet sharp shape.
The collection artfully displays expert craftsmanship into key stories; intricately hand crocheted and beaded detail in the Alabaster story brings to life the luminescence of exotic moth wings. A delicate sheer gold lace wraps and twists around the body, highlighting and honouring the female form. The Athalia story is hand designed in house, with a velvet coating to mirror the decadent fur texture of moth wings.
The colour palette oscillates between deep tones of black, chocolate and slate, reminiscent of night visions; and lighter watercolours and luminescent hues of red, gold and canary yellow that represent freedom. Fabrics have been carefully curated to mimic the tactile beauty of wings; with lace, satin and velvet playing a role in creating a sensory experience that mirrors elegance.