TOD’S FLAGSHIP STORE IN NEW YORK CITY REOPENING
Tod’s re-opens its iconic flagship at 650 Madison Avenue reflecting quintessential Italian lifestyle and modern sophistication.
November 28, 2023
With a prime location in New York City’s most prestigious shopping area for over 20 years, the Tod’s renovated Madison Avenue flagship spans over 2400 square feet and highlight and complement the exquisite craftsmanship of the brand’s products.
The grand 14 feet tall windows allow for sunlight to illuminate the store and reflect off the white travertine floors. The boutique’s design features a sleek and linear décor with interior walls covered in naturally tanned “Vacchetta” leather, a Tod’s signature material. Panels of Pietra Grigia di Vicenza stone float in front of walls to create a beautifully textured neutral background for Tod’s products to be displayed.
At the entrance of the store, a floor to ceiling rosewood bookcase-style display serves as a backdrop, showcasing a large travertine table designed by Angelo Mangiarotti in 1971. Seating areas feature vintage armchairs by Corrado Corradi dell’Acqua and sofas that have been reinterpreted in Vacchetta leather and fabric.
Along the windows on 60th street, a double-sided bookcase in mirrored stainless steel and leather showcases and juxtaposes ready to wear, shoes and handbags, using narrow screens in carved travertine tiles and leather creating backgrounds in the vitrines. This showcase of meticulous craftsmanship further represents the brand’s commitment to quality and aesthetic sophistication.
The Tod’s boutique on Madison Avenue houses men’s and women’s ready to wear, accessories and footwear collections, including Tod’s icons such as the Gommino and Di Bag as well as the new T Timeless collection. The new 2023 Holiday collection will also be showcased in the boutique for the season.
The new Tod’s Madison flagship hosts the exclusive customization service My Di Bag, allowing clients to personalize their very own Di bag, through initials or special lettering in select colors. A celebration of artisanal experience and creativity gives life to a unique piece.