The Salvatore Ferragamo Holiday 2023 ad campaign embodies the juxtaposition of two generations, merging two co-existing narratives in today’s Ferragamo. Italian fine artist Paolo Ventura reimagined iconic views of Florence through photography reworked as timeless paintings, while young Brazilian photographer Rafael Pavarotti lensed the members of the Ferragamo community within them.

From Palazzo Vecchio to the Fountain of Neptune, the walls of Palazzo Spini Feroni, and the Basilica of Santa Maria Novella, the theatrical, almost surreal atmospheres of these unique photo-paintings bring to the fore the places, the faces, and the highly crafted distinctive products designed by Maximilian Davis.

The campaign features exclusive looks from the 2023 Holiday selection, including tailored silhouettes, denim and leather pieces, après-ski outfits and signature accessories such as the Hug bag, the Fiamma shoulder bag, the Gancini loafers and the slip-ons with cut-out details, alongside a curated line-up of festive gifting comprising small leather goods in gold and silver, classic belts in timeless shades and soft scarves with the Ferragamo logo.