Introducing Gucci Guilty Elixir Pour Femme and Pour Homme, Gucci Beauty’s latest, powerful invitation to love and self-acceptance. Created to inspire a deeper connection to authenticity, this duo of scents celebrates the Gucci Guilty signatures by intensifying their most precious ingredients into timelessly contemporary juices. Presented in brightly colored flacons, the alluring fragrances are further enhanced by a newly designed packaging. Composed by perfumers Natalie Gracia-Cetto and Quentin Bisch, the fragrances are crafted from rare and precious ingredients into intense and powerful concentrations.

An ambery floral scent, Gucci Guilty Elixir de Parfum Pour Femme pulses with refreshing energy and charm, enhancing the signature notes of Gucci Guilty. A sophisticated Wisteria Accord and fruity Mandora merge seamlessly with the alluring Vanilla Absolute and Tonka Beans, creating a fragrance that is both mysterious and captivating. Rose and Violet Accord elevate the scent, infusing its elegant sensuality with
a radiant luminosity.

Gucci Guilty Elixir de Parfum Pour Homme is an ambery leathery scent that features precious Patchouli – the signature ingredient of Gucci Guilty – amplified in concentration for an intensified impact. The original essence is magnified with the infusion of Vanillin Extract, while the addition of noble Orris Butter imparts a warm, enveloping aroma. Elevating its distinctive nature, the exhilarating Ambrofix™, complemented by smoky hints of Nutmeg, heightens the scent to its peak expression. Ultimately, the base notes of Benzoin imbue the fragrance with depth and magnetism.

Shot by Glen Luchford with art direction by Christopher Simmonds, the Gucci Guilty campaign sees A$AP Rocky, Julia Garner, and Elliot Page co-create a world of open-hearted bliss. Set in a series of domestic spaces infused with warmth and intimacy, the campaign film and visuals show the empathy and genuine connection between the protagonists, one that celebrates the countless iterations of love and friendship. In this scenario, the new Gucci Guilty Elixir de Parfum bottles can be seen alongside the complete range of Gucci Guilty scents.