The Balenciaga Resort 2024 ad campaign stars actress Michelle Yeoh, photographed in a chic Parisian apartment.

“I am thrilled to join Balenciaga as a brand ambassador,” says Michelle. “Wearing Balenciaga makes me value the artistry and craftsmanship behind every piece. The brand embodies a sense of originality and relevance while always remaining true to its heritage as a couture atelier. It is an honor to partner with Balenciaga.”

Michelle Yeoh stars alongside brand ambassador PP Krit Amnuaydechkorn and friends of the House Malgosia Bela, Eva Herzigova, and Soo Joo Park. They wear looks from Cruise with the season’s iconic bags: Le Cagole Sling, 24/7, Monaco, Crush, and Crush Sling.