CHRISTIAN DIOR RESORT 2024 CAMPAIGN FILM

CHRISTIAN DIOR RESORT 2024 CAMPAIGN FILM

Dior's latest campaign is inspired by Mexico, capturing the country's rich heritage and the unyielding spirit of its women.

November 10, 2023

The emblematic figure of Frida Kahlo continues to offer a powerful connection to the Mexican culture, celebrated at the heart of the Christian Dior Resort 2024 collection. The Mexican artist transcended her body through her clothes, which became representation, proclamation, protest, and affirmation.

Suits thus pay tribute to her style while, in counterpoint, echoing the Tehuana custom, full skirts are worn with a traditional tunic: the huipil. For this new line, unveiled in Mexico City, Maria Grazia Chiuri has once again forged strong ties with local artisans who excelled. Their expertise shines with original embroideries, co-creations crafted with their ateliers notably adorning dresses and shirts.

The captivating beauty of fragility is further enhanced by the variety of cotton, hemp and silk lace selected, by the meticulous designs of the collars sublimating the jersey and black velvet, and by the butterflylike jacquards. Velvet is revisited in a mesmerizing palette of colors on skirts that, thanks to their pleats, emphasize the hips before opening into corollas. Butterflies also populate the toile de Jouy, illustrating Mexican flora and fauna alongside parrots, monkeys and strelitzias that also illuminate the paintings of Frida Kahlo.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.