VERSACE ICONS FALL 2023 AD CAMPAIGN FEATURING ANNE HATHAWAY
Versace's Icons presents a campaign that pays homage to the brand's heritage while embracing enduring fashion statements.
November 3, 2023
Introducing the next chapter of the Versace Icons Fall 2023 collection with a new series of wardrobe staples and enduring signatures of the House dedicated to the Versace Woman.
In a fashion world often characterized by fleeting trends, Versace delves into its own archives to reintroduce timeless wardrobe essentials designed for empowered women. The iconic Versace hourglass silhouette, power tailoring, and sultry bustiers have been reimagined with a contemporary twist, demonstrating their continued relevance and allure.
One of the standout motifs in this campaign is the revival of the Medusa ’95 House hardware, a symbol of Versace’s timeless elegance and opulence. The collection also introduces leather Greca Goddess accessories, featuring the House Greca signature in gold, adding a luxurious touch to the designs.
Anne Hathaway embodies a unique blend of grace, style, and confidence that perfectly encapsulates Versace’s vision for empowered women. The campaign’s simple yet razor-sharp visuals serve as a powerful medium to convey the brand’s commitment to timelessness.