KHY BRAND DEBUT BY KYLIE JENNER

KHY BRAND DEBUT BY KYLIE JENNER

Kylie Jenner launches launches Khy, an affordable luxury brand that with a full range of sizes.

October 27, 2023

Created by Kylie Jenner, Khy offers a unique blend of creativity, collaborative spirit, and unparalleled quality, all at an accessible price point.

At the intersection of quality, design and the zeitgeist of popular culture. Khy is dedicated to redefining the modern wardrobe with a collection that speaks to the avant-garde while remaining inclusive and accessible to fashion enthusiasts of all backgrounds. The brand will release frequent launches through collaborations with designers, iconic brands, and influential cultural figures.

The eponymous brand, established by Jenner, draws inspiration from her personal wardrobe in collaboration with designers from around the world, and her ability to connect to her unparalleled consumer base. Khy cleverly plays on Kylie’s nickname, ‘Ky,’ with an ‘h’ to symbolize destiny, good fortune, and spirituality. The brand embodies both futurism and timelessness, defying conventional fashion norms and redefining the limits of creativity.

“Khy is a homage to the limitless possibilities of fashion. We are breaking down barriers and will redefine the meaning of a fashion brand, with creativity and quality at a better price. I wanted to make Khy a platform for our customers to have the opportunity to experience fashion, through new designers and brands, but at a more accessible price” – said Kylie Jenner, Founder of Khy.

Khy’s inaugural collection will launch on November 1st and is a result of a remarkable collaboration with Namilia, thoughtfully priced between $48 – $198 and available in sizes ranging from XXS to 4X.

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