LOEWE X ON CLOUDTILT SNEAKER COLLECTION FILM
The latest collaboration introduces the Cloudtilt, a lifestyle shoe that adapts to the wearer’s movement.
October 17, 2023
The Loewe x On Cloudtilt sneaker is made to move and features sequentially collapsing clouds.
The Cloudtilt is precision-crafted to provide superior cushioning ultimate all-day comfort, with computer-generated midsole technology that gives a smooth, ultra-lightweight ride. The sneaker is the first On lifestyle sneaker to use CloudTec Phase, a precision-engineered midsole designed by a computer that allows for more cushion and less material.
In addition to being ultra-lightweight, the sneaker has a knitted upper, collaborative branding, and an EVA foam sole that aims to minimize the use of rubber, tying in with the other sustainable-minded design features, like a 99 percent recycled polyester mesh upper and packaging made from 100 percent recycled industrial materials.
Available in a range of colourways including All Black, All White, and Lime Green.