The two-storey space at 12 Avenue Montaigne will be the first Bottega Veneta store designed by Matthieu Blazy.

October 9, 2023

Inspired by Space Age aesthetics, the Bottege Veneta boutique in Paris combines Italian craftsmanship with a modernist sensibility, taking visitors on an imaginative journey through past, present, future, and beyond the world.

A play of volume and scale is present throughout the store, counterposing its allusions to cosmic exploration with cozy, intimate enclaves. The design centers on a luminous, open plan retail space, interspersed by soft seating areas, and flanked by intimate VIP and dressing rooms. In the gently undulating gallery corridor, curvilinear forms and the unifying use of wood create an environment of quiet privacy.

Throughout the store, the brand’s inextricable connection to craft finds expression in one-of-a-kind furniture and fixtures, including bespoke wood and glass hanging rails, hand-cast by Venetian artisans. Soft textures are found in leather seating and wool carpets, nodding to the sensoriality and invention of Bottega Veneta collections, while modular shelving units build a sense of discovery and play.

Interaction with original design and the handmade begins upon entry, where the front door features a one-of-a-kind glass handle by the Venice-based Japanese glass artist, Ritsue Mishima. Further brass hooks and handles throughout the store pick up on Blazy’s Drop motif, while single Drop elements on store mirrors create rippling reflections suggestive of Venice’s aquatic cityscape.

Launching with the complete Fall 2023 collection, 12 Avenue Montaigne will house all Bottega Veneta product categories, as well as a new in-store personalisation service for select leather goods.


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