The Bally Fall 2023 ad campaign, the first under its new Design Director Simone Bellotti, features a mood that is natural, intimate and effortless.

Signaling a new visual language, seen through the lens of Bellotti, the campaign reinforces Bally’s heritage of Swiss luxury, honoring nature and craftsmanship. This is portrayed both in the choice of location and creative direction, cementing the brand’s reputation as modern artisans combining archival integrity with innovation. It displays a series of intimate portraits evoking the innocence and purity of youth.

The collection offers classic lines and motifs alongside heritage details from the archive. The palette is nostalgic and warm, interspersed with textures such as woolen knits, shearling and the relaxed ease of denim and leather. Refined accessories in new silhouettes alongside signature styles, such as the handmade Scribe dress shoes, pay tribute to the brand’s luxurious, artisanal legacy.