Starring model and author Liberty Ross, the Agent Provocateur Fall 2023 ad campaign focuses on the ethos of female empowerment flawlessly. The collection, featuring kinky corsetry, delicate lace and jewel-encrusted lingerie, creates a sensorial and seductive paradise where Ross is your Master Provocateur.

“What an incredible Agent Provocateur muse Liberty is. I love her taste, I love her values — I love that at forty-five, she looks as desirable and unbelievable as any campaign star could. Most of all I love her infectious energy. She’s living proof that there’s freedom to be found in giving your life exactly the shape you want,” said Creative Director Sarah Shotton.

Captured in Los Angeles by photographer-slash-film-maker, Carin Backoff, the scene taps similar sentiments as Ross’ iconic pleasure seeking universe, roller skating location: Flipper’s Roller Boogie Palace.