JACQUEMUS FALL 2023 AD CAMPAIGN FEATURING GIGI HADID

JACQUEMUS FALL 2023 AD CAMPAIGN FEATURING GIGI HADID

Gigi Hadid serves as the face of Jacquemus‘ playful fall 2023 campaign.

September 15, 2023

The Jacquemus Fall 2023 collection, titled “Le Chouchou,” is a captivating journey through the realms of nostalgia and reinvention. Designer Simon Porte Jacquemus pays homage to the iconic Lady Diana while also sprinkling in subtle references to the opulent era of Marie-Antoinette. This breathtaking fusion of couture influences and contemporary aesthetics, brings a transformation of period outfits into modern-day masterpieces.

The essence of “Le Chouchou” lies in its ability to transport us through time, offering a tantalizing blend of old-world charm and contemporary chic. The collection plays with fabrics, silhouettes, and colors. Lingerie-inspired pieces emerge as alluring focal points, where delicate lace brushes against the skin, babydolls exude sensuality, and cut-out crinolines evoke intrigue. Gathered panties and peplum tops add a touch of whimsy, while fleece jackets and scrunchie-inspired hoods infuse a hint of casual comfort.

“Le Chouchou” didn’t veer too far from Jacquemus‘ signature minimalism, but it ventured into the ethereal realm of sheer fabrics such as lace, tulle, and organza. The collection boldly experiments with proportion, introducing hip pads that sculpt a regal ballgown silhouette, paying homage to the iconic Marie Antoinette. Puff-sleeved mini dresses, reminiscent of Princess Diana’s fashion legacy, add a contemporary twist to the collection’s overarching theme.

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