Gabriela Hearst and Fueguia 1833 launch a fragrance collaboration with two unique scents: Paysandú and New York.

“Working with Julian on this project of 2 years has been thrilling. It combines my life so far, half with my roots in Paysandú and half in New York,” said Gabriela Hearst, Founder and Creative Director. “These perfumes also represent everything I believe true luxury should represent in the current moment: an uncompromising respect for Mother Nature as a muse for our scent, beauty, experience and senses, evoking quality with limited editions as we simply cannot afford to do too much. Rare and special.”

Paysandú takes inspiration from rural Uruguay, where Gabriela Hearst and Julian Bedel were raised.

The formulation behind New York departs from Paysandú’s, but the use of typical North American woods gives its complexity. It’s a smokier, heavier, and more aged version of the spirit of the rural and herbal Paysandú.