Graff brings together exceptional creations from its fine diamond collections and high jewellery for the very first time.

September 1, 2023


Perfectly embodying transformation, the Graff Butterfly collection comprises precious talismans – each piece reminding the wearer of their strength, freedom and opportunity to fly.

A heritage motif for Graff, the outline of a butterfly has featured prominently throughout the history of the House, inspiring a universe of jewels and timepieces. Captured by Graff in beautiful diamonds and gemstones, the collection offers styles that range from delicate jewels to be stacked, layered and worn every day to extraordinary high jewelry creations.

“The DNA of Graff is very distinctive, and while a stone-led design philosophy guides us, we are also inspired by the world around us. The outline of a butterfly, which has become synonymous with Graff, has, over the decades, offered us endless opportunities for reinterpretation,” comments Anne-Eva Geffroy, Design Director at Graff.

Designed to be worn every day – the Butterfly Silhouette collection captures the outline of a butterfly with wings outstretched. Mesmerising arrangements of round and marquise diamonds and clusters of pavé stones are crafted so that the jewels appear to dance when worn.

With single or triple butterfly compositions, the Pavé Butterfly collection encompasses rings, pendants, earrings and necklaces with bold, vibrant clusters of pavé diamonds and colored gemstones which converge upon a single marquise diamond.

A kaleidoscope of timepieces, from dancing butterflies that encircle the dial to elegant secret watches. Each piece is the result of a collaboration between Graff Luxury Watches in Switzerland and Graff’s London atelier.


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