Inspired by the graphic codes of the gaming universe, Arnaud Chastaingt, Director of the Watchmaking Creation Studio, creates the thematic collection Chanel Coco Game, a collection of 14 timepieces that echo the Maison’s emblematic codes – the line, black and white.

The 2026 Haute Horlogerie Masterpiece features Gabrielle Chanel as the central figure – the Queen – in an extraordinary chess game. This chessboard is a showcase of the limitless creativity of the Watchmaking Creation Studio and the exceptional savoir-faire of the Chanel Watch Manufacture in the continued mastery of ceramic and gem-setting.

 

Combining boundless creativity, technical virtuosity and exceptional materials, the Chanel Watchmaking Creation Studio is dedicated to elevating allure, with a mission to bring to life creations that extend beyond the mere measurement of time. These timepieces are designed at Place Vendôme, Paris and assembled at the Chanel Watch Manufacture in La Chaux-de-Fonds, Switzerland.