Supermodel and equestrian Kendall Jenner is captured amongst France’s famed white ponies for the Stella McCartney Fall 2023 ad campaign.
Winter 2023’s ‘Horse Power’ theme runs across collection elements and the campaign vision, telling the store of the transformational connections between humans and horses.
“I knew this season’s Stella girl had to love horses as much as I do. Kendall has been riding since she was a kid, just like me, and has her own ranch; you can see how at ease she is around these sensitive creatures, and them with her. Capturing this connection brings Horse Power to life, both through the fashion and the vision,” said Stella McCartney
Material innovations include vegan crocodile-effect Frayme and S-Wave bags crafted from apple waste, while riding boots are made using grape waste. The collection also features accessories crafted from fungi mycelium and mirum – a cruelty-free alternative to animal leather made using plants, not plastic. It is fully natural and circular, able to be recycled into new materials or returned to Mother Earth as nutrients.
The ready-to-wear collection is crafted from 92% conscious materials, making it the Stella McCartney’s most responsible winter offering to date. The brand has never used animal leather, feathers, fur or exotic skins.