The Calvin Klein Fall 202 ad campaign redefines sensuality through scenes of pleasure and play with Alexa Demie and Kid Cudi, who make their debut as faces of the brand alongside established ambassadors Jennie, Jung Kook, and Kendall Jenner. This collective synergy beautifully reflects Calvin Klein’s distinct ethos while showcasing different facets that are integral to the brand’s identity.
Alexa Demie graces the campaign with an alluring confidence, her portrayal capturing the essence of bold seduction in Calvin Klein Underwear. Meanwhile, Kid Cudi exudes unapologetic creativity and a carefree spirit in both Calvin Klein Underwear and Jeans. Jennie, renowned for her power and confidence, showcases a fusion of casual elegance and refinement, wearing a mix of Calvin Klein Underwear and Jeans looks. Jung Kook injects his charismatic energy into the campaign, seamlessly blending playful movement with classic Calvin Klein Jeans. Finally, Kendall Jenner embodies timeless femininity as she brings Calvin Klein womenswear to life.
The Fall 2023 collections not only reflect Calvin Klein’s design codes of minimalism, modernity, and sensuality but elevate them to new heights. Across Underwear, Jeans, and apparel, this season’s offerings present elevated pieces that seamlessly integrate into every wardrobe and lifestyle. Traditional silhouettes are reimagined with fresh fabrics and updated fits, all complemented by the latest additions to the Calvin Klein jewelry and eyewear lineup. The result is an expression of effortless style that seamlessly intertwines with the way we live our lives today.