Captured in South Africa amongst the foothills of the Magaliesberg mountains, the Burberry Goddess fragrance campaign follows Emma Mackey and a pride of lionesses. Radiating confidence, strength and kindness, Emma embodies the spirit of Burberry Goddess Eau de Parfum.

“Fragrance has always been a great love of mine, and I am fascinated with the power that scent can have and the way it can immediately transport you to a specific time and place in your life. Being afforded the opportunity to become an ambassador for the new Burberry fragrance feels particularly special and personal,” said Emma Mackey. “To me, lionesses represent female unity and strength. They are confident and move together. Much like them, we stand on the shoulders of the women who came before us and those who bolster us throughout our own lives. To me, this image is a real sour ce of empowerment.”

A unique gourmand aromatic fragrance led by a powerful trio of distinct vanillas Collected by hand, the beans spend five to seven weeks drying in the sun They are then stored in wooden boxes to mature and develop their sweet signature aroma. During the process to create the perfect vanilla accord, the precious vanilla was wrapped with notes of bright Lavender Diva essence from Provence and earthy notes of cocoa and ginger roots, creating an aromatic balance to each vanilla

Burberry Goddess is available in 30 ml, 50 ml, and 100 ml bottles as well as Shower Gel, Body Lotion and Refill online at Burberry.com and at Macy’s counters.