BOSS X PORSCHE FALL 2023 CAMPAIGN FILM STARRING MALUMA

BOSS X PORSCHE FALL 2023 CAMPAIGN FILM STARRING MALUMA

Drive to new heights with the new Boss x Porsche collaboration of seasonal hues, smart-casual styles, and vintage-inspired prints.

August 8, 2023

The Boss x Porsche Fall 2023 campaign brings together bold and innovative designs infused with color and retro-derived appeal, starring Colombian singer, Maluma.

The campaign focuses on the sheer pleasure of driving combined with incredibly smart casual wear. Lensed by photographer Matthew Brookes and creatively led by Trey Laird and his agency, Team Laird, the understated, yet alluring concept showcases Maluma modeling the latest styles alongside a classic Porsche, while the collection itself is a forward-looking selection of sleek pieces that promotes a Boss attitude fueled by drive and determination.

The latest drop in this ongoing and storied collaboration with Porsche features a refreshing range of premium athleisure and elevated casual pieces that stand out for their stylish use of subtle neon detailing and seasonal hues, intertwined with vintage-inspired prints. As with past collections, this capsule contains tried-and-true hero items such as a leather jacket, polos, jeans, caps, and sneakers. New features include a reworked, rounded logo patch displaying the names of both brands and the instantly recognizable Porsche silhouette, surrounded by a houndstooth pattern. This same print embellishes the lining of the puffer jackets and gilets in a contrasting hue, while the assortment of knitted sweatshirts and sweatpants are available in autumnal tones.

The collection will be available for purchase in stores and online at Boss.com.

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