LOEWE FALL 2023 MENSWEAR AD CAMPAIGN FEATURING JAMIE DORNAN

LOEWE FALL 2023 MENSWEAR AD CAMPAIGN FEATURING JAMIE DORNAN

The campaign, shot by David Sims, explores intense feelings and sensations through gestures and gazes.

July 25, 2023

The Loewe Fall 2023 menswear ad campaign, starring actor Jamie Dornan, which explores the functions of body gestures as means to express feelings and sensations.

This form of silent communication is exemplified with a focus on reduction—two protagonists in a simple yet symbolic space, bringing their poses reminiscent of classical paintings and the clothes they wear to the forefront.

Inspired by artist Julien Nguyen, who has become a mainstay for the luxury powerhouse including when his works appeared during Loewe’s Fall Winter 2023 Paris Fashion Week show—and his fascination with the old art masters—the photos have a surreally candid feeling through simple articulations of intense emotions.

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