Paco Rabanne has appointed makeup artist Diane Kendal as its global beauty creative director for the launch of the new makeup line, set to launch in September.

As part of their rebranding efforts, the beauty offerings will now be called “rabanne” in all lowercase letters. Simplified and more international in spirit, the name change to Rabanne represents a pivotal moment for the maison as it celebrates a decade of remarkable growth.

The collection is split into four categories for the inaugural launch: “Eyephoria” for eyes, “Rouge Rabanne” for the lips, “Nudes” for complexion, and “Arts Factory,” which includes next-level artistry-inspired products that are multi-purposeful.

Rabanne’s beauty line keeps its futuristic appeal with glossy gold and silver metallic packaging, reflecting its signature style.