PACO RABANNE DEBUT MAKEUP LINE

PACO RABANNE DEBUT MAKEUP LINE

Paco Rabanne has entered the beauty space with the launch of its first-ever makeup collection and rebranding.

July 17, 2023

VIEW SLIDESHOW

Paco Rabanne has appointed makeup artist Diane Kendal as its global beauty creative director for the launch of the new makeup line, set to launch in September.

As part of their rebranding efforts, the beauty offerings will now be called “rabanne” in all lowercase letters. Simplified and more international in spirit, the name change to Rabanne represents a pivotal moment for the maison as it celebrates a decade of remarkable growth.

The collection is split into four categories for the inaugural launch: “Eyephoria” for eyes, “Rouge Rabanne” for the lips, “Nudes” for complexion, and “Arts Factory,” which includes next-level artistry-inspired products that are multi-purposeful.

Rabanne’s beauty line keeps its futuristic appeal with glossy gold and silver metallic packaging, reflecting its signature style.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.